Plein Air Elora
Social Media Marketing & Photography
I managed their social media with a focus on engagement and storytelling, designed print materials that felt as artistic as the work they represented, and documented the festival through photography that preserved both the atmosphere and the artistry.
For the Plein Air Elora Festival, I captured the vibrancy of the event across every medium, social, print, and photography. From developing a visual language that reflected the spontaneity of plein air painting, to crafting social content that invited people into the creative process, every detail was designed to amplify the artists' work and the community spirit behind the festival.
As the festival unfolded, I documented key moments with an eye for both detail and atmosphere. My photography captured the artists in action and the beauty of Elora’s landscapes. These visuals became an integral part of the festival’s storytelling across platforms to share within the community.
